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Graphic Design BFA,
Advertising Design Concentration

Advertising Design

DMAC advertising design students can handle it all—from understanding the ins and outs of the ad industry to creating their own advertising campaigns and doing mock client presentations. Branding, corporate identity and understanding consumer behavior all come into play in DMAC’s advertising program.

Get the knowledge you need to land the job you want.
Advertising represents a multibillion dollar business where designers create not only images that sway opinions, but define our culture. DMAC’s advertising students understand how to think creatively at every level. Students will learn advanced concepts including:

  • Copywriting
  • Strategic planning
  • Branding
  • Multimedia marketing campaigns
  • Digital imaging software
  • Designing ad campaigns
  • Interactive media
  • Art direction management
  • Learn from the best. Learn with the best.
    At DMAC, students receive hands-on instruction from experienced faculty with proven track records in their industry. Small size classes ensure that students receive the personalized attention they deserve. Students get the benefits of a traditional college experience as they are mentored directly by faculty.